CASE STUDY: Every brand tells a story—sometimes through a completely new narrative, other times with subtle adjustments. This project was a brand evolution: a slight refresh of our logo and colors that marked a significant shift in attitude and positioning. We embraced the idea of naming our colors, signaling that while some elements were new and bold (like Koral with a K and an infinity symbol in our logo), the brand remained familiar and approachable. This balanced approach to change reinforced that a small shift can have a powerful impact.

In addition to producing the launch video, I updated our video brand guidelines for freelancers, agencies, and internal teams. This ensured consistency, strengthened brand loyalty, and helped reduce long-term production costs.

Role: Writer, Editor, Co-Animator