Every brand tells a story. Some are completely new narratives and others are just minor tweaks. This project was a brand evolution - a small adjustment to our logo and colors but one that would ultimately be a major shift in attitude and positioning. We liked the idea of naming our colors, letting people know that while some things were new and different (Koral with a K, an infinity in our logo, etc) others were familiar and friendly. Change can often be good and sometimes just a bit is more than enough.
In addition to producing the launch video, I rejuvenated our video brand guidelines for freelancers, agencies, and internal teams. This allowed us to maintain consistency, build brand loyalty and reduce long-term production costs.
Role: Writer, Editor, Co-Animator